Marketing Your Law Firm

What Actually Works

By Jason Edge

Available as eBook, Paperback and Hardback

Most law firms don’t have a marketing problem. They have a leadership problem.

They invest in websites, SEO, social media, advertising and business development, but too often without a clear strategy connecting that activity to what the firm is actually trying to achieve.

Marketing Your Law Firm: What Actually Works cuts through the noise.

Drawing on more than 30 years in marketing and two decades working in the legal sector, Jason Edge explains how law firms can become more findable, likeable, trustable and choosable.

From strategy, positioning and brand to websites, digital visibility, AI, client experience, pricing and business development, this is a practical guide to making better marketing decisions and connecting activity to commercial results.

Written for managing partners, CEOs, marketing directors and ambitious lawyers, it challenges some of the assumptions that have shaped legal marketing and focuses instead on what works in practice.

No hacks. No magic formulas. No marketing theatre. Just a clearer way to think about how your firm attracts, wins and keeps the clients it wants.

Kindle - £9.99

Paperback - £19.99

Hardback - £29.99