Jason Edge

Jason Edge is a marketing consultant, author, and founder of Betterment Agency, with more than 30 years of marketing experience and over 20 years working with law firms.

He spent 14 years as Marketing Director of a regional law firm, helping to guide its growth through a period of significant expansion, before establishing Betterment Agency to provide senior marketing support to professional services businesses.

His first book, Marketing Your Law Firm: What Actually Works, draws on that experience to challenge some of the assumptions law firms make about marketing and to focus instead on the things that genuinely influence growth, reputation and client choice.

Jason has also worked in publishing and editorial roles, including as editor of Re: Magazine. He is currently working on his second marketing book, Findable, Likeable, Trustable, Choosable, as well as his first novel.

He writes about marketing, business and the way people actually make decisions, with a preference for practical ideas over theory.

He lives in Sussex and has four children. Away from work and writing, he is a charity trustee and has a longstanding interest in food, drink and the independent businesses that make both interesting.